Instituted on the belief that a good creative campaign is as good as the creative medium, Meyssan Group Prides itself to introduce the new Saudi Media BUZZ "DSM" to add to its holistic offering in the Out-Of-Home Media Technology.
Incepted in 1982, Meyssan's objective was to recruit the best in class media solutions that allow marketers to communicate best with their target audience, to optimize their reach, to foster more equity to their brands & to benefit from a high ROI.
Specialized in the LED Media Technology with an experience of 28 years in the Kingdom of Saudi Arabia & the Region. We are proud to introduce to our partners the new digitally-based medium - DSM
It is no secret to anyone living in Saudi Arabia that the country's extreme weather & conservative culture make Malls the perfect place for entertainment, shopping, outings, amusement & for spending time with families & friends. Adding to these factors is the monthly increase in football, as the latest findings indicate an average of 1 to 1.2 million people per Mall.
To that extreme & part of our philosophy to keep evolving with the ever-demanding consumer, we decide to invest in this medium & take the Digital Outdoor Advertising in Saudi Arabia to the next level, to provide our clients with Indoor & Outdoor Network Coverage.
DSM Mall Theater is a division under Meyssan Group that owns 23 giant Indoor LED Screens, located in key spots within the food courts of the Malls. These screens are used to broadcast live sports events & playing promotional video spots.